Comparing web 2.0 technology with the observations of Marshall McLuhan talking about the influance of television in 1971
“The learning process is now something in which children expect to participate not just as consumers, but as producers and they get this from TV.“
The extract focuses on the interactivity that learners demand in creating and being part of the medium rather than being a passive consumer. It seems odd to think of television as encouraging interactivity when we compare it with current web 2.0 technology. Current technology allows television to be more interactive than 1971 with features such as phone in voting and selecting “red button” content, however this is nothing in comparison with web 2.0 technology where any one can create content which can be viewed, commented on, rated and remixed around the world.